Verisure, the world’s number one professionally monitored security company, has set a clear target for the Netherlands: triple in size by 2028. With a large part of the market still untapped, the room to grow is enormous. The Business Planning & Transformation Lead redesigns the commercial engine that turns that ambition into reality.

About Verisure

Verisure was founded in the Nordics and Spain in 1988 under the name Securitas Direct. Three decades of double-digit revenue growth followed, leading to where the company stands today: protecting more than 6.3 million customers across eighteen countries in Europe and Latin America. In 2025, Verisure completed its IPO on Nasdaq Stockholm, opening a new chapter as a public company.

The proposition rests on four pillars: deter, detect, verify, and intervene. Unlike self-monitored alarm systems, Verisure offers 24/7 professional monitoring with real human response, a model that drives strong cus...