Company Overview Founded in 2004, MSIGHTS (msights.com) helps enterprise marketers maximize the value of their media through better control of marketing and data operations and by bringing together disparate results sources into cleansed, harmonized datasets that are ready for analysis and reporting.

The MSIGHTS Platform integrates with a client’s existing marketing technology stack to deliver:

• 1) End-to-End Performance Management - connecting media budgeting and planning with media results and business outcomes to measure performance against your planned KPIs; 2) Always-on Digital Accountability - providing real-time insights on media delivery including viewability, fraud, brand safety, plus more to eliminate waste; 3) Media In-Housing / Data Ops - streamlining media data onboarding, harmonization and consolidation at scale for in-house media, analytics and IT teams as well as partner organizations; and 4) Taxonomy Compliance - centrally governi...