Business Building Executive (BBE) is responsible for delivering business growth within an assigned territory by executing commercial programs, strengthening trade partnerships, and improving product availability and visibility.
Accountabilities
- Manage and grow assigned territory by executing company‑driven route‑to‑market strategies and coverage initiatives while building strong relationships with trade partners.
- Influence the trade to adopt company programs and tools when required, ensuring alignment with commercial priorities.
- Drive in‑store execution of initiatives to boost visibility and access across channels.
- Use field insights to identify growth opportunities and build actionable territory plans.
- Support execution of initiatives that build loyalty among existing consumers and attract consumers from competing brands.
- Implement retail activations and promotional programs that drive trail, repeat purcha...