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Business Building Executive - Legaspi

Company

Philip Morris International

Location

alegria, cebu

Type

Full-time

Business Building Executive (BBE) is responsible for delivering business growth within an assigned territory by executing commercial programs, strengthening trade partnerships, and improving product availability and visibility.

Accountabilities

  • Manage and grow assigned territory by executing company‑driven route‑to‑market strategies and coverage initiatives while building strong relationships with trade partners.
  • Influence the trade to adopt company programs and tools when required, ensuring alignment with commercial priorities.
  • Drive in‑store execution of initiatives to boost visibility and access across channels.
  • Use field insights to identify growth opportunities and build actionable territory plans.
  • Support execution of initiatives that build loyalty among existing consumers and attract consumers from competing brands.
  • Implement retail activations and promotional programs that drive trail, repeat purcha...

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