Ironclad Creative Group is leading a complete brand repositioning for a luxury real estate developer entering four new markets. We require a Brand Strategy Director to own the strategic layer — from audience segmentation and competitive positioning to messaging architecture and brand governance.
This is a high-visibility, high-accountability engagement. You will present directly to the client’s C‑suite and be the primary strategic voice across a team of designers, copywriters, and media planners.
ResponsibilitiesOwn the strategic layer for the brand repositioning, including audience segmentation, competitive positioning, messaging architecture, and brand governance. Present strategy to the client’s C‑suite and guide a cross‑functional creative team toward a single strategic vision.
Core Requirements