On-site - Taguig 1-3 Yrs Exp Bachelor Full-time

Job Description

Government Mandated Benefits

Insurance Health & Wellness

HMO

• Identify what makes it truly special or emotionally relevant to Filipino consumers.
• Translate product features into sensory or emotional descriptions (e.g., “It’s like giving your skin a glass of cold milk every morning.”)

Market & Competitor Analysis

• Study the competitive landscape: what other brands are saying, what feels repetitive, and where differentiation can be found.
• Identify “counter-beliefs” — e.g., if every brand says “whitening,” you might position your product around “natural glow restoration.”

Consumer Insight & Emotional Mapping

• Understand what the consumer feels before, during, and after using the product.
• Find emotional triggers that can shift consumer perception or create deeper loyalty.
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