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BRAND STRATEGIST [PPA2-001-03]

Company

EQUE PTE. LTD.

Location

singapore, singapore

Type

Full-time

Working Hours: 10am to 6pm (Monday to Friday)

Key Responsibilities:
  • Develop and execute comprehensive brand strategies that strengthen brand positioning and drive consistent market presence
  • Conduct in-depth market research and competitor analysis to identify opportunities for brand differentiation and growth
  • Collaborate with marketing, creative, and communications teams to ensure all brand outputs are cohesive and strategically aligned
  • Oversee the development of brand guidelines and ensure consistent application across all internal and external touchpoints
  • Plan and manage brand campaigns across digital and traditional channels to maximise reach and audience engagement
  • Monitor brand performance metrics and consumer sentiment to evaluate campaign effectiveness and refine strategies
  • Support the development of brand storytelling and messaging frameworks that resonate with target audiences
  • Present...

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