About the role | He Aha Te Tūranga

As the Brand & Sponsorships Specialist, you are responsible for building brand equity and managing New Zealand’s sponsorship portfolio by:

• supporting the Senior Manager – Brand, Partnerships & Acquisition in driving top‑of‑funnel brand awareness, consideration and the ‘why nib’ value proposition across all channels to support acquisition and retention.
• driving and executing sponsorship strategy, activation and SEO initiatives to maximise brand visibility and high‑quality traffic.
• strengthening brand‑led acquisition, driving & evolving the ‘why nib’ value proposition, and ensuring sponsorships and SEO deliver measurable commercial benefits.

This role plays a key part in translating brand strategy into compelling, consistent execution across campaigns, distribution channels, marketing and consumer touchpoints. Working cross‑functionally with marketing, product, partnerships, and external ...