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Brand Marketing Manager, Content & Audience

Company

Informa PLC

Location

London, England

Type

Full-time

Job Description

This role can be based in our 240 Blackfriars or 79-83 North Street, Brighton office.

The Brand Marketing Manager is a strategic and creative role within the Content & Audience pillar focused on building and enhancing the visibility, reputation, and equity of portfolio brands. Reporting to the Content and Audience Marketing Director, you will be responsible for developing and executing brand marketing strategies that drive awareness, engagement, and audience growth across key markets.
You will act as the custodian of portfolio brands, ensuring consistency in messaging, visuals, and tone across all marketing activities. By aligning brand strategies with audience personas and portfolio goals, you will ensure that brand marketing efforts resonate with target audiences and deliver measurable results.

KEY RESPONSIBILITIES

Brand Strategy and Development

  • Develop and execute a brand marketing strategy that aligns...
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