Job Purpose

The Brand Manager for Addiction is the owner and champion of the Addiction brand across global markets. This role drives brand growth by shaping strategy, leading integrated campaigns, ensuring best‑in‑class execution across digital and trade channels, and building strong cross‑functional alignment to deliver commercial outcomes. You will balance global brand consistency with local market relevance, ensuring Addiction remains a premium, science‑led, and emotionally resonant pet nutrition brand.

Duties And Responsibilities

• Own the Addiction brand strategy and 12–24‑month brand roadmap aligned to company growth targets.
• Lead annual brand planning: positioning, key pillars, audience segmentation, messaging hierarchy, and market prioritization.
• Translate business objectives into clear brand initiatives across product, pricing, distribution, and communications.
• Monitor market trends, competitor activity, consu...