Develop and execute trade marketing strategies and shopper activation plans to support business goals. This includes managing in-store promotions, displays, and customized campaigns for different channels.
Work closely with sales and other internal teams to ensure smooth execution of marketing plans. Maintain strong communication with all stakeholders and support sales with relevant market and channel data.
Create and manage point-of-purchase (POP) materials and ensure proper use in stores. Monitor the impact of marketing programs and ensure all activities follow company policies and regulations.
Requirements
Minimum Degree in Marketing/Business Administration or relevant field