Play a strategic role in launching the Rixos brand in a new market and relaunching the established Park Royal to existing and audiences throughout the Americas.
Lead the strategic planning and roll out of the annual marketing strategies for the brands in Mexico – supporting both commercial marketing and brand objectives - with a keen eye on consumer trends and audience insights to ensure our DNA is clear but our ideas and plans continue to evolve.
Be the brand guardian in the market as new brand standards and new identity toolkits are rolled out across all properties.
Oversee in-market teams for both Rixos and Park Royal consisting of 2 brand managers, 2 graphic designers and a team of on-property social content creators.
Manage PR agencies to support the promotion of both brands across Mexico and the Americas with a special focus on priority feeder markets.