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Brand Manager

Company

Trek Bicycle

Location

Waterloo, Wisconsin

Type

Full-time

Job Description

Trek is looking for a Brand Manager to help shape and execute the next chapter of Trek’s brand storytelling across campaigns, launches, editorial initiatives, and special projects.

At its core, this is a writing role.

The ideal candidate is a storyteller first — someone who can find the emotional center of a story and translate complex ideas into compelling, human communication. This person will be responsible for developing and writing both short- and long-form content across a wide range of brand initiatives, from campaign messaging and product launches to heritage storytelling, films, presentations, editorial features, and special projects.

Beyond writing, the Brand Manager will be a creative partner to the Brand Director, helping to guide the planning, execution, and integration of major brand initiatives, ensuring Trek’s stories are strategically aligned and consistently executed across channels.

This role reports to ...

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