Drive end-to-end marketing strategy and commercial performance for the Singapore portfolio, with a strong emphasis on data-driven decision making, digital transformation, and omnichannel execution. Own the full consumer journey across online & offline touchpoint, translating insights into integrated campaigns, innovation pipelines, and market activation strategies that deliver sustainable brand growth, profitability, and market relevance. Ensure all campaign and initiatives are executed timely, within budget, and aligned with overall brand strategy and company objectives.