Job Description: Brand Manager

Position : Brand Manager

Department : Marketing

Location : Cape Town

Reporting to : Marketing Manager

Purpose of the Role

To develop the brand strategies in South Africa and optimise the A&P investment tools, ensuring a 360̊ approach to all marketing strategies, ultimately growing market share, brand desirability and image in South Africa.

KEY RESPONSIBILITIES

Business Performance

• Formulation of brand strategy and long-term growth plans to drive market share growth.
• Establishment of brand activities (trade marketing, media, new launches etc.) to drive market share growth.
• Be a custodian of the brand image in SA and must maintain brand equity and brand integrity at all times.
• Develop, communicate, and share the...