The Rx Brand Manager is responsible for executing marketing strategies targeted at doctors, specialists, and other healthcare professionals (HCPs). This role owns all professional/medical marketing for assigned brands — including detailing, clinical positioning with Medical Team, CME/CPD initiatives, and KOL engagement — ensuring that the company's brands remain trusted, evidence-based choices in the prescription space.
Key Performance Areas Doctor Marketing Strategy Execute Rx marketing plans aligned with brand objectives. Build strong clinical positioning with clear evidence-based claims. Partner with Medical Affairs on compliance and scientific accuracy. HCP Engagement Lead detailing strategy and produce high-quality in-field materials (detail aids, leave-behinds, objection handlers). Organise CME/CPD events, advisory boards, and symposia. Manage KOL relationships and advocacy development. Leverage Digital detailing platforms to create, manage, and track...