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Brand Manager, Oncology (Hematologic cancer)

Company

GSK

Location

Minato, Tokyo

Type

Full-time

Role Purpose:

  • To strengthen execution capability within the brand team and ensure high-quality and timely delivery of key marketing initiatives.

    • Key Responsibilities:

  • Lead end-to-end execution of marketing initiatives (promotional materials, digital content, campaigns)
  • Plan and execute MR training programs aligned with brand strategy
  • Drive development and approval of marketing materials in collaboration with Medical, Compliance, and Legal
  • Monitor campaign performance and optimize based on data and insights
  • Collaborate with Sales for effective rollout and incorporate field feedback
  • Coordinate cross-functional stakeholders to ensure smooth and compliant execution
  • Support implementation of brand strategy defined by Marketing Director and Brand Manager
  • Leverage digital tools, data, and technology to enhance execution quality, optimize marketing activities, and drive continuous improvement
  • ...

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