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Brand Manager - MT Brand

Company

Bennett Coleman and Co. Ltd

Location

Pune, Maharashtra

Type

FULL_TIME

About Function/Department

Maharashtra Times is the Marathi language publication of Bennett, Coleman & Co. Ltd. It is the largest read Marathi daily in Mumbai, besides being No.1 among affluent readers in Maharashtra basis NCCS contribution to its overall readership. The bedrock of Maharashtra Times is its unbiased journalism – summed up in the brand tagline “Ek meva Nish paksha Vrittapatra” or “The Only Unbiased Newspaper”.

About the Position

Brand & Communications Strategy:

  • Identify, measure, and drive key brand KPIs with a timely update to all stakeholders.

  • Build and implement the communications strategy to meet business objectives like increase in traffic, leads, product awareness.

  • Develop strategies and managing marketing campaigns across print, broadcast, digital and owned platforms to build the credibility of our brand.

  • To grow the awareness of the brand through various channels...
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