Roles & Responsibilities

• Develop brand growth through the right strategies and plans for brand reputation monitoring.
• Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
• Build brand awareness and propel the company towards its mission and vision.
• Annual brand planning & strategy development
• Budgeting & budgetary control.
• Manage a team of marketing people working on brand initiatives
• Maintaining a high Brand Recall index & aiming for achieving the market share in the targeted category
• Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio.
• Designing advertising campaigns & promotional activities.
• Effective media evaluation & planning to attain maximum ROI.
• Manage the brand image, positioning, and communication tailore...