Shape how the Maison's Gifting category is perceived, experienced, and talked about. Through social media strategy, content development in close collaboration with creative teams, the Global Brand Manager Gifting elevates the category's desirability and deepens emotional connection with Guests — while ensuring strategic coherence across product development and 360° activations.

You will be based in Plan-les-Ouates and report to the Head of Gifting Category - Global Marketing & 360° Communication.

Main Responsibilities

• Drive campaign messaging and champion a consistent, elevated brand voice across all touchpoints: social, retail VM, PR, media, ecom...
• Stay at the forefront of social media trends and cultural moments; translate performance data into actionable creative and strategic recommendations.
• Lead toolbox creation and ensure global content consistency across all channels—retail, digital, PR, media, and social.
• Coo...