Description
:The role is responsible to maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre-post Launch strategy, development of a disease area vision and strategy, and effective resource allocation in order to optimize sales and profits. Strategize, write and implement the marketing plan for the brand.
Typical Accountabilities:
Strategic Leadership & Launch Excellence
Own the end-to-end launch strategy generating deep customer, patient, and healthcare system insights to shape future strategy of new launches in CVRM unit
Develop and understand market research principles/sources/tools/methodology
Work with local data to contribute to forecasting models.
Develop Brand plan coverin...