Handle all aspects of marketing management of the assigned brand portfolio
Strategize, plan, and execute brand initiatives/activities to enhance brand positioning and ensure the company's objectives are met
Initiate market research to develop strong consumer insights, analyze market trends and competitors’ activities, including their new product launches, development, and market penetration.
Collaborate with external agencies to develop product briefs and integrated marketing campaigns aimed at driving brand growth.
Implement marketing campaigns, promotions, and product launches to meet brand growth goals.
Create innovative digital and social media marketing plans to support brand execution and new product launches.
Work closely with internal teams, including product management, sales, and creativity, to align branding and advertising efforts with overall business objectives.