We are a cool, young, London‑based lingerie, nightwear and swimwear brand with 27 stores across the UK and a thriving e‑commerce business at Founded in April 2011, we describe our core aesthetic as a blend of the sweet and the sexy, with bi‑annual collections designed by our in‑house team. We pitch at an 'accessible luxury' price tag and are known for femininity, quality, comfort and fit, backed by a free and expert bra fit service in all of our stores. We are an inclusive brand for everybody, available in sizes 28‑40, A‑G cups and sizes 6‑18.