Translate business priorities and keyword clusters into briefs with hypotheses, sources, interview targets, and desired outcomes.
Primary research: interview internal experts and clients; summarize findings with pull‑quotes and data points.
Secondary research: use credible sources, statistics, and laws, with proper attribution.
Creation and Execution
Long‑form SEO articles, landing pages, case studies, brochures and one‑pagers, RFP and proposal copy, email drips, LinkedIn posts, and short‑video scripts.