As an Audience Specialist at ThinkChina, you will play a key role in working with the editorial and marketing teams to grow and engage our audience. You will help shape and implement strategies to drive traffic and engagement through SEO optimisation, social media strategy and email marketing, and audience insights from data analytics. You will also be involved in managing offline events and strategic partnerships.

Ultimately, you will help shape ThinkChina’s audience growth strategy, coordinate messaging across different platforms and foster a vibrant and engaged community.

Roles & Responsibilities

• Optimise content strategy for audience growth through SEO, multi-channel promotion, A/B testing and strategic content scheduling.
• Build and manage ThinkChina’s social media presence, drive engagement through targeted ad campaigns, monitor audience sentiment and collaborate with influencers to increase reach.
• An...