Overview Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L.

Role and Responsibilities

Goal Setting:

AsD’s are directly responsible for setting the goals for every client engagement in their pod.

Best Practices:

AsD’s are directly responsible for ensuring that every one of their client’s follows best practices across all channels and mediums. In particular:

LTV:CAC modeling

Customer Generation

Share of SERP

Functional Content

Breakdown Barriers:

Every great campaign lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your strategist in earning a yes.

Ensure roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to take down any roadblocks for ...