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Associate Director-Omnichannel Strategy& Engagement

Company

AstraZeneca

Location

China, China

Type

Full time

As the core engine of our digital transformation, the Omnichannel Marketing Strategy and Execution Lead will comprehensively orchestrate and drive the company's digital marketing strategy. This role is dedicated to translating our Customer 2030 vision into actionable business practices, deeply partnering with business leaders to empower rapid and sustainable business growth. Guided by the Customer 2030 strategy and deeply integrating the cutting-edge technological capabilities of the Global AI30 initiative, the candidate will drive comprehensive business transformation through the construction of an outstanding omnichannel marketing matrix and a refined operational system. The core objective is to break traditional models, enhance overall operational and outreach efficiency, and truly deliver on the value proposition of being for both internal teams and external customers.

  • Omnichannel Digital Strategy Design: Formulate and drive forward-look...
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