We are currently seeking an AD - Email Marketing Strategy Lead for our Marketing team in Wilmington, DE . This role is responsible for driving the success of the company’s multi-million-dollar email acquisition channel by supporting the team in executing high-impact, day-to-day email marketing initiatives.
A successful candidate will possess experience and a strong passion for email marketing, along with a keen eye for detail and the ability to manage the complexities of this dynamic and highly specialized channel.
In the Role
Lead marketing strategy and learning agenda for the email channel
Drive strategic leadership and journey mapping of email customer experience through the funnel
Coordinate development and execution of new marketing campaigns and test strategies with marketing, analytics, operations, and technology teams
Lead cross functional teams to define new...