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Associate Director, Creator Partnerships - Factor

Company

HelloFresh

Location

New York, New York

Type

Full-time / Standard

JOB DESCRIPTION

The Associate Director, Creator Partnerships — Factor is the single point of ownership for all influencer- and creator-driven customer acquisition for the Factor brand. This role combines strategic channel leadership with hands-on team and agency management, owning the full P&L for Factor’s influencer program across Instagram, YouTube, Streaming, and emerging platforms (TikTok, Snapchat). The Associate Director sets the brand’s creator vision, drives the transition from agency-managed spend to in-house Direct Booking at scale, rebuilds previously unprofitable channels, and ensures quarter-over-quarter improvement in cost efficiency and conversion volume.


You will…


1. Brand & Channel Strategy

  • Define and execute Factor’s overall creator and influencer strategy across all platforms (Instagram, YouTube, Streaming, TikTok, Snapchat), ensuring alignment with brand positioning, seasonal priorities (LTOs, Peak), and acq...
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