Responsible for executing and maintaining visual merchandising standards across stores, including planograms, product displays, and promotional setups. Ensures timely rollout of campaigns, accurate in-store communication, and proper management of digital content on screens. Conducts regular store audits to monitor compliance and implements corrective actions where needed. Manages POSM inventory and assets efficiently while coordinating closely with marketing, operations, and retail teams. Tracks performance through reports and KPIs, providing insights to improve overall execution and store compliance.