Role To identify and create integrated media opportunities for brands so as to enhance brand imagery, visibility and credibility to build desired brand opinions and influence consumer behavior. This role is ideal for Dynamic, Proactive individuals with excellent communication skills, flair for writing and a creative mindset – this role will involve the management of a wide spectrum of Media relation activities, media communication campaign, community relations and Crisis communications. The individual must have prior experience in PR, digital communication -influencer marketing, from a reputed organization as this role is a hands-on role. Key Responsibilities Assist in effective communication on behalf of the Personal Care Products Business to external stakeholders, particularly through media. Assist / Create/identify series of relevant and appropriate brand PR opportunities to enhance brand Imagery, credibility and visibility to influence consumer behavior and help create a positive d...