JOB SUMMARY
Support the execution of Select Service and Midscale brand strategies, initiatives, and standards across APEC. Partner with regional, area, and hotel teams to drive consistent brand delivery, operational excellence, and guest experience. Drive brand operations through the development, governance, and continuous enhancement of brand and hotel standards, partnering with hotel teams to ensure brand compliance and operational readiness. Contribute to multi-brand projects, activations, communications, and stakeholder engagement initiatives. Ensure brands remain clearly differentiated through distinct positioning, products, experiences, and standards. Collaborate cross-functionally to deliver brand-aligned solutions and support strategic priorities. Facilitate training and communications to strengthen understanding of brand standards, positioning, and programs. SCOPE
Responsible for th...