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Assistant Digital Platform & Martech Manager

Company

Philips

Location

Shanghai, Shanghai

Type

Full time

JOB DESCRIPTION

Job Title

Assistant Digital Platform & Martech Manager

Job Description

Role Purpose

This role supports the marketing team by managing a practical Martech set-up for effective and trackable digital campaigns. Focused on improving campaign and event performance, the role helps make data and tools easier to use in daily marketing work, and supports the team in improving targeting, content, and channel performance. This role sits within the marketing team and works closely with campaign, data, and IT teams to support day-to-day campaign execution.

Key Responsibilities

Martech Setup & Marketing Capability Enablement

  • Manage core marketing tools (e.g., sCRM, campaign tracking, automation platforms)
  • Ensure systems are stable, connected, and easy to use for marketing teams
  • Support campaign setup, tagging, and audience segmentation
  • Help build a reliable data foundation ...
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