Duties
and Responsibilities:
Marketing & Fan Engagement
- Lead the marketing and communications strategy for all sports programs with assignment to specific sports programs.
- Oversee marketing campaigns focused on attendance growth, fan engagement, and revenue generation.
- Develop sport-specific marketing plans aligned with departmental priorities.
- Manage and execute game-day marketing initiatives and fan experience activations.
- Coordinate marketing support for ticket sales initiatives and promotional campaigns.
- Oversee Kids Club and like programs to help increase fanbase and revenue.
Storytelling & Content Strategy
- Direct storytelling initiatives across digital, video, social, and written platforms.
- Collaborate with creative services to produce compelling content highlighting student-athletes, coaches, and program succes...