The Role of the Art Director Working with a copywriter, the Art Director is required to work as a creative team on assigned agency projects. Along with the creative head, copywriter and accounts servicing team, you are responsible for creating and executing creative visuals to meet client’s objectives stated in assigned brief/s. The senior art director’s role is ultimately to facilitate delivery of all creative execution of any given idea or project to meet stipulated deadlines, timelines and meetings with clients.