BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Dubai has an exciting opportunity for an Area New Category Brand Executive.

Building a brand with purpose that is relevant to key target consumer needs, driving and delivering key pivotal initiatives to be one of the most relevant & successful NC brands in the market.

Reports to: Area Head of NC

Travel Required: Once a year – market visits & ad-hoc for projects

Your key responsibilities will include:

• Support the Brand team in driving brand power and creative strategy for New Category brands by strengthening the brand narrative, building meaningful consumer connections and local relev...