Job highlights - Positive team atmosphere
- Career growth opportunity
- Industry experts
Team Introduction The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle.
Responsibilities - Strategic Planning & Roadmap Development: Grounded in a deep understanding of client budget allocation logic, advertising attribution systems, and the competitive landscape, lead the systematic optimization of App Ads formats and attribution signals to drive continuous improvement in campaign performance.
- Advertiser-Centric Measurement Framework: Possess a thoroug...