Role: Media Effectiveness Analyst
Contract: Permanent
Location: Manchester
Recruitment Partner: Kershia Broughton

Are you ready to make a significant impact in the world of media effectiveness? Join us at Boots as a Media Effectiveness Analyst!

What you’ll be doing:
In this role, you will ensure our media strategies deliver maximum commercial value. Your analytical skills will be key in supporting our integrated measurement ecosystem, translating data into actionable insights that guide our marketing efforts.

The Media Effectiveness team sits at the heart of Boots’ marketing organisation, ensuring media investment delivers maximum commercial value through integrated, evidence-led decision-making. The team works with a network of internal and external partners to combine complementary perspectives (e.g., MMM, GEO testing, attention, creative quality, audience measurement and attribution) into one...