Role Purpose

Own and drive the brand strategy and execution within SOCOPAC, delivering sustainable growth and strong business performance in alignment with global direction and local market needs.

Key Responsibilities

• Brand Ownership & Strategy : Translate the global brand strategy and lead execution for the zone, ensuring alignment with global guidelines while tailoring to local market dynamics. Translate global brand direction into actionable, insight-driven local plans. Ensure strong brand positioning, lifecycle management, and long-term equity build.
• Execution Excellence : Lead end-to-end execution of integrated campaigns across channels. Ensure consistent and impactful activation across markets within the zone. Drive excellence in content deployment, media planning, and omnichannel engagement.
• Customer & Market Engagement : Drive HCP, shopper, and consumer engagement strategies based on loc...