Description
Key Responsibilities
Own product vision, roadmap, and outcomes for AI-driven content supply chain
Drive use cases such as: AI content creation & modularization Automated tagging & reuse MLR workflow acceleration Personalization / next-best-action
Enable integration across Vault, DAM, CRM, email, web, media platforms
Support activation across channels: CRM/CLM (field) Approved email & marketing automation Web/HCP portals (AEM) Paid media & patient engagement programs
Deliver capabilities for segmentation, targeting, campaign orchestration, and measurement
Partner with business and data teams to drive engagement, reuse, and content ROI
Technical Capabilities
MarTech ecosystem (Veeva, Salesforce, Adobe / Sitecore, DAM/MRM)
AI/GenAI for content and marketing workflows
API-driven integrations, metadata...