Lead AfterShip’s vertical marketing efforts as a Senior Marketing Lead, focusing on targeted industry segments and driving high-quality pipeline growth. This role offers great autonomy in a remote-first work setting.As a Senior Marketing Lead, you will be responsible for building AfterShip’s vertical marketing program from the ground up. Partnering with sales leadership, you’ll design effective go-to-market strategies and launch integrated campaigns to minimize customer support inquiries and maximize merchant engagement.Key Responsibilities:
• Establish vertical marketing strategies for targeted accounts
• Run integrated multi-channel marketing campaigns
• Collaborate with sales to enhance lead quality
• Produce relevant marketing assets for sales teams
• Track and report on sourced pipeline performanceRequirements:
• 8+ years of B2B SaaS marketing experience
• Proficiency in various demand generation channels
• Strong collaboration skills with sales teams
• ...