End-to-end management of larger KOL / KOC ecosystem in Shopee, including acquisition, incubation, relationship management, content ideation, and selecting content for social media
Develop and maintain mass engagement to ensure they deliver engaging and effective content ideas for Shopee
Plan, brainstorm and brief content via multiple communication touchpoints to promote key business objectives, including campaign awareness, educate new launches, and more
Design, plan and execute programs to drive topline results for mass segments of Affiliates.
Analyze influencer content performance and measure their success in promoting Shopee’s objectives
Analyze Shopee content and activation performance to ensure right amount of content, effective content is served, efficacy of activation activities
Ideate and execute on missions, challenges, and any other levers to keep activity rate high across all da...