The Data Architect is responsible for designing and governing enterprise‑grade data models on Adobe Experience Platform to support unified customer profiles, advanced analytics, and real‑time activation in banking and financial services contexts.
Design and manage XDM schemas for profile, event, and lookup datasets
Define identity resolution strategy including primary and secondary identities
Configure merge policies to support compliant and accurate profile unification
Ensure data models support analytics, segmentation, journey orchestration, and activation use cases
Apply data governance, classification, and quality standards across datasets
Collaborate with data engineering and activation teams to ensure model alignment with ingestion and activation needs
Qualifications
6–10 years of experience in data architecture or data modeling roles