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Advanced Performance Media Manager Role

Company

RCL - Reitmans Canada Ltd/Ltée

Location

montreal, qc

Type

Full-time

Lead as a Performance Media Manager, shaping digital strategies for robust growth. Transition media practices to prioritize data security and AI innovation in a flexible, hybrid workplace.

In this strategic role, you will oversee a talented media team while implementing a forward-thinking first-party data strategy. Guide the organization through the complexities of digital metrics, focusing on metrics that directly impact business. Your leadership will be crucial in merging brand-building efforts with performance-driven tactics.

Key Responsibilities:
• Develop comprehensive digital strategies for customer engagement
• Present incrementality testing results and MMM insights
• Oversee audience segmentation to enhance ad performance
• Lead integration for immediate performance and long-term equity
• Mentor teams on automation and data literacy

Requirements:
• 5+ years in digital media with client management
•...

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