The VP, Marketing is responsible for the development and execution of strategic marketing plans and overall brand management of Hard Rock Canada. This position requires an in-depth understanding of the competitive environment, multi-channel communications, and best practices in the area of brand development, advertising, relationship marketing, consumer promotion and business analytics. This executive will lead the integration of traditional, digital advertising mediums, email, direct mail, social media, leisure and brand marketing to drive occupancy, gaming revenue, food & beverage revenue and ROI while also enhancing the brand image. A unique element of the role is the required interaction and brand alignment with Hard Rock International. Provide overall strategic marketing direction for all elements of Hard Rock Ottawa including advertising, customer relationship marketing, direct/on-line/email marketing, social media, on property digital marketing, internet, promotions and sponsorship.Provide strategic direction and leadership to advertising, marketing, social media and creative teams. Performs research, reporting and analysis to guide future planningManage relationships with agencies of record and align internal corporate resources for a cohesive plan.Work with revenue management team to develop offers, interpret occupancy statistics and respond to market conditions with campaigns that drive occupancy and ADR.Manages the creation and display of all advertising, collateral material and in-house audio/video Oversee the development of social media calendars and digital advertising campaigns; analyses and leverages reporting tools that will provide meaningful insight and measurable results on campaigns.Negotiates with print, radio and television and advertising agencies for appropriate advertising contracts.Collaborates to develop marketing campaigns, help determine segmentation strategies and campaign frequency while also spearheading the development of new ideas that leverage our amenities, databases, brands and partnerships.Develop and execute programs to support on-going needs, drive covers and launch new Food & Beverage outlets.Assist all property departments in achieving department goals through cohesive and efficient marketing support.Develop and support web marketing strategies and to guide enhancements to seminolehardrockhollywood.com to improve visual appeal, functionality and web performance metrics.Identify and execute partnership opportunities that bring new customers / databases.Oversee allmarketing/advertisingbudgets and accounting; including budget reviews and approval by management.Monitors all advertising media and buys to assure compliance with advertising plans.Reviews and approves all media advertisement before release.Direct and coordinate all photographic and video needs of the department.Drafts and implements departmental policies and procedures emphasizing long-term goals and objectives. Promotes positive public/employee relations at all times. Performs all other job related duties as requested.Lives the BrandThis job description reflects the position’s essential functions; it does not encompass all of the tasks that may be assigned.EXPERIENCE, EDUCATION, AND CERTIFICATIONSBachelors’ in Marketing or Advertising and seven (7) years experience in Advertising, PR, Casino Marketing or Communications required. An equivalent combination of education and experience will be considered. Proficiency in MS Office, Excel, Word and Access required.SKILLSStrong organizational, presentation and priority setting skillsAbility to think creatively, while still attending to detailAbility to work independently while ensuring that Managers and/or guests possess the pertinent informationPHYSICAL DEMANDSThe working conditions are those typically found in an indoor, climate controlled office environment. Will be exposed to casino related factors including but not limited to excessive noise, large crowds and stress related to servicing guests in a high pressure and fast paced environment. Must be able to stand for an entire shift and be able to move throughout the Casino and/or Hotel areas.The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to excessive noise and constant exposure to general public.