Sr. Performance Marketing Specialist

  • Company:
    Operatic Agency
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    2 days ago
  • Category:

Job Description

Who We’re Looking For

We’re adding a Sr. Performance Marketing Specialist to our team. The purpose of this position is to solve business challenges for a diverse group of clients while working cohesively within a cross-functional team. The ideal candidate for this position will be passionate about building strategies and implementing solutions that cover the digital media spectrum (i.e. SEM, paid social, local, SEO & Analytics).    


The Skills & Experience You’ll Bring To The Stage 

Soft Skills:

  • Solid application of critical and strategic thinking 

  • Strong organization, detail orientation and prioritization 

  • Clear written and verbal communication 

  • Ability to explain insights/strategic recommendations while providing a rationale

  • Passion for continuous learning

  • A focus on bringing value to relationships with clients and teammates

Tactical Experience:

  • 5 years of hands-on experience 

    • Successfully executing PPC advertising campaigns for one or more enterprise clients

      • Google Ads

      • Microsoft Ads

      • Facebook/Instagram Ads

      • LinkedIn Ads

    • Successfully setting up and analyzing Google Analytics and Search Console; bringing forward recommendations on how to improve campaign performance

    • Successfully setting up website tracking via Google Tag Manager

    • Successfully applying your knowledge of Search Engine Optimization (SEO), & Local Optimization (Google My Business, Bing Places) 

    • Successfully applying your knowledge of various elements of marketing, technology and creative to drive results


Your Day To Day:

Executing performance-driven PPC programs

  • Setting up campaigns

  • Developing ad copy

  • Implementing geographic, device, keyword, & audience targeting

  • Optimizing campaigns for maximum performance based on analytics data

  • Running A/B testing

  • Making recommendations to improve landing page experiences in order to improve conversion rates

Implementing SEO best practices

  • Conducting audience research

  • Optimizing our clients’ online presence to align with their audience

  • Monitoring keyword ranking performance & developing strategies for improvement

Developing insightful reports

  • Leveraging Google Analytics, Google Search Console, Google Data Studio, and various ad platforms to create reporting dashboards for clients

  • Preparing monthly or quarterly reports for clients that not only tell them what’s happening with their campaigns but why it’s happening and what next steps we recommend

Contributing to client and company growth

  • Growing existing accounts through strong strategy and performance metrics

  • Assisting in the development of marketing strategies for new clients


The Values You’ll Align With

  • You put “we before me”, looking out for the greater good of the team and the company

  • You are conscientious within your work and relationships, striving to do the right thing and operating with integrity no matter what

  • You are curious about uncovering new and interesting ways of doing things, taking risks and embracing challenges that propel us and our partners toward a greater opportunity

  • You are committed to our people and our partners, passionate about your craft, dedicated to our work and driven by the opportunities we share with our clients


What This Means For You

  • An opportunity to be part of building one of Canada’s fastest-growing companies (Globe & Mail)

  • Competitive salary & vacation

  • Outstanding benefits 

  • Opportunities for training (on and offsite) and career growth

  • Laptop and an arsenal of tools

  • Beautifully designed and inspiring office

  • All-staff development days focused on learning and company updates

  • Rapidly growing, a market-leading agency without Toronto traffic

  • All the (great) coffee you can drink


If this sounds like you, we’d love to connect. 

Operatic is committed to creating an equal opportunity workplace. Applicants will have the same opportunity for employment without discrimination in regards to race, gender, gender identity or expression, sexual orientation, religion, age, disability, or veteran status.

Company Description

We're a digital solutions agency backed by a passionate team of creative thinkers and problem solvers. We've helped a diverse group of clients; from local businesses to some of the globe's largest companies, improve their business results through digital executions. We enjoy working with people that are excited to learn new skills, share their ideas and deliver work of uncompromising quality.