The Senior Sales Analyst is responsible for providing information on established Field Sales key performance indicators, as well as conducting detailed and often complex ad hoc analyses of business results. He/she leverages BI tools and business acumen to augment reporting with insights around what’s driving results, and recommends ways to assess and measure opportunities for continuous results improvement. He/she works in partnership with cross functional associates from all regions of Canada to understand the needs of the commercial team, and to design and implement appropriate solutions to meet them.
The Senior Sales Analyst has a strong knowledge of order management, DSD delivery, merchandising, and in-store selling, and is able to develop meaningful formats for assessing performance in these areas of the business. This may include reports, workbooks, trackers, and formal presentations to various levels of management. Analysis is executed with integrity and precision, and is timely and well organized in order to enhance sales and business efforts and support senior level decision-making.
The Senior Sales Analyst plays a key role in supporting the organization through ongoing business transformation, including implementation of new technology and enhanced sources of sales data/intelligence. He/she embraces new systems and tools with agility, and advocates for their adoption amongst other users by offering training and support. He/she is comfortable working in an environment that relies on multiple data sources, and that includes advanced analytics models such as AI and/or machine learning.
The Senior Sales Analyst is focused on growing sales, reducing waste, and maximizing profitability. Importance is placed on problem solving through continuous improvement of reporting processes, systems, and models, with emphasis on national standardization. He/she will lead projects and initiatives, develop / launch new sales tools, provide user training and support, and will implement formal standards to ensure data integrity across all activities at all times.