Senior Manager, Digital Product Sales & Conversion

  • Company:
    nrg bluewater wind
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    22 hours ago
  • Category:

Location: Calgary, AB, CA, T2P3S8 Company: NRG At NRG, we’re bringing the power of energy to people and organizations by putting customers at the center of everything we do. We generate electricity and provide energy solutions and natural gas to millions of customers through our diverse portfolio of retail brands. A Fortune 500 company, operating in the United States and Canada, NRG delivers innovative solutions while advocating for competitive energy markets and customer choice, working towards a sustainable energy future. More information is available at www.nrg.com . Connect with NRG on Facebook, LinkedIn and follow us on Twitter @nrgenergy. Job Summary: The Senior Manager, Digital Product Sales and Conversion will be responsible for driving website traffic and delivering digital sales target (acquiring new customers). The role will report into Senior Manager, Product Management and Digital Sales and will also have 1 direct report. This is a collaborative role working closely with Product Managers, Marketing, Sales, Digital Management team and third-party vendors to drive new acquisition growth through digital sales. Drive web traffic and deliver conversions and net sales within planned cost of acquisition budget Build, manage, optimize, and report on paid digital advertising campaigns across Search, Display, Video, and Social channel and other digital platforms Maintain targeted campaign to maximize ROI opportunities for each campaign and control campaign risks Execute campaign launches: keyword and ad copy creation, analytics, and tracking implementation Daily campaign management: Monitoring campaign performance against goals, including but not limited to search terms reports, negative keyword lists and keyword quality score audits (landing page experience, ad copy relevancy, estimated click-through rate (CTR)). Budget management: manage pacing, budgets as well as overall platform allocations. Bid management: implement bid strategies and optimization efforts at the campaign, ad group, and keyword levels. Daily optimization of all campaigns on Cost per Lead, and Monthly/Quarterly optimization on lower funnel KPI’s (Cost per Sale, Cost per New Acquisition) Track conversion rates, cost per conversion (CPC), return on ad spend (ROAS) and cost of acquisition (COA) on various ongoing and new digital campaigns. Identify and recommend opportunities in related channels & advertising platforms (Facebook, Instagram, YouTube) Develop campaign copy/creative, text-based titles and descriptions; establish keyword creations and mapping to campaign goals. Generate performance reports and conduct campaign audits Analyze data to develop actionable insights that can be measured and reported. Develop performance metrics to provide recommendations and continually revise campaign strategy and offer proactive budget recommendations Stay abreast of SEM industry trends and platform updates Help manage digital invoices & billing for internal stakeholders (Google, agency, Facebook). Manage, maintain and update internal digital marketing tools (A/B Testing sheet, Audience List tracking, etc.) Work with other departments to develop campaign tracking codes and parameters Occasional SEO and email marketing support. Working Conditions: Hybrid: Open office environment + working from home Some overtime required as special projects arise. Some travel