Product Marketing Manager – B2B SaaS

  • Company:
    Michael Page CA
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    6 hours ago
  • Category:
    Financial Services - Marketing

Responsibilities:

* *Market research:* Work closely with Product, Engineering, Sales, and Customer Success teams to constantly provide data-driven insights that drive us forward
* *Sales Enablement:* Work with sales teams to create sales collateral (ex: one-pagers, decks, buyer personas) to ensure that consistent and compelling product themes are delivered to the market through sales and marketing materials
* *Product launch:* Drive the launch of new launches/releases and define product positioning, unique sales propositions, and metrics by which success can be measured
* *Product Roadmap:* Work closely with the Product team to ensure that marketing is aligned with important launches and releases, and develop launch plans accordingly
* *Messaging:* Conduct research into customer insights, product knowledge, and industry research to develop marketing messages and positioning of new and existing products that differentiate us from our competitors in the market to our target audiences
* *Demand generation:* Develop the strategy and content that drive demand for our products across marketing channels (landing pages, ad campaigns)
MPI does not discriminate on the basis of race, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, or based on an individual’s status in any group or class otherwise protected under applicable human rights legislation. MPI encourages applications from minorities, women, the disabled and all other qualified applicants
Qualifications

* 3-5 years minimum of Product Marketing experience, ideally in B2B SaaS spaces
* Degree in Marketing, Business or a related field
* Ability to synthesize complex product narratives into relevant audiences
* Experience in compiling market and customer intelligence into decision-friendly information
* You’re a master of the product marketing craft: messaging, positioning, go-to-market, pricing; and are able to bring that to life through sales and marketing collateral
* Professional in helping drive global business, product, and product marketing strategy
* Channel and campaign experience: full understanding of how to engage customers in-and-out of product
* Expert in cross-functionality, building relationships, and enabling success across the organization
* Exceptional written and oral communication skills, samples of work may be requested
* Detail-oriented, analytic, and data-driven professional who is resourceful, resilient, and is capable of thriving in a fast-paced environment that requires you to run with minimal guidance and take autonomy over your projects and campaigns
Our client is a well known brand in the financial services industry and applies big data, artificial intelligence and machine learning to bring the next generation of financial products and services to the global markets.

* An extremely steep learning curve
* Great Salary, benefits, perks etc
* Due to the pandemic, they have been and will continue to WFH until it is safe to open their offices.
* Flexible working hours