Product Manager Codman Specialty Surgical

  • Company:
    Integra LifeSciences
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    11 hours ago
  • Category:
    Business / Mgmt

<P class=MsoNormal style=The Product Manager is responsible for the performance of Integra Canada’s growing portfolio, with an emphasis on the Codman Specialty Surgical portfolio; in terms of marketing, profits and costs. Product responsibilities to be phased in as per timelines outlined by Integra Canada’s Head of Marketing. Reporting to the Head of Marketing, he/she ensures the strategic development and execution of Marketing Plans for the respective products.Determines the marketing objectives for responsible brands, on the basis of the company and commercial strategy, in consultation with the Head of Marketing. This involves an annual marketing/operating plan, forecast and long-term strategies for the responsible products. Ability to influence sales teams through strategic initiatives designed to grow business areas long term.Looks at marketing plans for Integra Canada products and is responsible for market placement, positioning and/or promotion. In consultation with the team, develops and implements marketing actions: promotion, market research, marketing information, communication and public relations Strong product skills including: Analysis, segmentation, planning, roll out and monitoring.Evaluates strategies for product phase-out and new product launches to ensure products are properly positioned and that promotional tools and supporting materials will stimulate sales growth There is significant strategic input from this position on product placement and mix. Working with the Head of Marketing, establishes strategies to manage life cycles, launches, market development.Is responsible for devising, directing and coordinating marketing programs and promotions to achieve sustainable sales growth and maximize profitability, market growth and market share Develops and executes strategies to increase the awareness and acceptance of our product portfolio with all stakeholders, including hospital accounts, public and private payers, patient associations, etc. Continuously monitors competitive activity and develops and executes appropriate strategies and tactics to protect market share Other duties as assignedThe requirements listed below are representative of the knowledge, skill, and/or ability required for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Bachelor’s degree requiredMust have “minimum 3 years of ‘marketing experience within the Canadian healthcare system within the medical device, pharmaceutical, biological industry, or closely related.Knowledge in healthcare reimbursement and healthcare managementPerformed quantitative analysis to guide global/regional performance and decision makingCreated components of comprehensive global marketing plansManaged elements of new product commercialization launchExperience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)Effectively worked with both direct and indirect sales force to achieve resultImplemented elements of brand positioning strategies that resulted in incremental demand for productExperience working with a best in class repeatable marketing methodology Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)Strong analytic, technical and conceptual aptitudeProven strategic planning and implementation capabilitiesExcellent oral and written communication and presentation skillsStrong interpersonal skills and coaching skills at the employee and management levelsAverage travel requirement is approximately 30%