Marketing Copywriter

  • Company:
    Yorkville University
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    2 days ago
  • Category:
    Arts and Entertainment

Job Description

The Email Marketing Copywriter is responsible for the creation and development of highly effective email marketing copy, as well as other copy formats including but not limited to SEO/SEM copy, landing page copy, video scripts and website copy.

Reporting to the Associate Director, Global Brand Strategy and working under the guidance of the Senior Creative Lead, the Email Marketing Copywriter creates, monitors and updates copy for all projects assigned. 

Responsible for writing content in lead nurturing emails, as well as other marketing assets for existing and new program launches.

II. DUTIES AND RESPONSIBILITIES

  • Work with the Associate Director, Global Brand Strategy and the Senior Creative Lead to develop highly effective email marketing copy and brand standards in terms of the use of language, and adhere to these standards in all marketing materials
  • Work on copy development for other marketing projects as assigned, including web development projects, advertising campaigns, landing pages and microsite campaigns
  • Receive creative briefs from Brand Managers, then develop copy content to meet marketing objectives, achieve institutional language / brand standards and push content to various media channels
  • Work with the Director, Marketing Strategy to ensure that all copy is optimized for specific keywords and with appropriate links to support our SEO strategy
  • Work collaboratively on shared projects within the marketing department

III. POSITION PROFILE

A. Education and Experience

  • Minimum 3 years writing/editing experience in Email Marketing
  • Experience in writing and developing marketing copy for social media, print, video scripting and website copy
  • Diploma and/or degree in marketing, communications or similar disciplines

B. Skills and Abilities

  • Outstanding email marketing writing skills, able to demonstrate a versatility in writing styles
  • A comprehensive understanding of email marketing, digital marketing, social media, traditional media
  • Excellent written and verbal communication skills
  • Highly organized and detail oriented, and takes pride in meeting deadlines
  • Ability to take direction and prioritize tasks effectively
  • Ability to take ownership on assigned projects and drive progress to meet deadlines
  • Strong maturity and ability to possess grace under pressure
  • Strong ability to manage multiple projects effectively and simultaneously
  • Results oriented – passionate about achieving outlined results
  • Collaborative
  • Expert knowledge of Microsoft Office Suite, Slack and Asana

Company Description

About Toronto Film School

Toronto Film School offers a fast and effective path to an exciting career in film, television, theatre, fashion, graphic design or video games.

What sets Toronto Film School apart is that right from the start students begin the transformative process of turning raw energy and creativity into the practical skills demanded by the competitive world of the entertainment industry.

Students will be filming, editing, performing, writing and designing in a high-energy environment, preparing for exciting careers within the entertainment industry – with the guidance of industry professionals and supportive faculty, who understand what it takes to succeed.

Toronto Film School has three campuses in the GTA: Dundas Square, Davisville and Concord.

Please visit www.torontofilmschool.ca for further information.

Toronto Film School is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources at 1-866- 467-0661 ext. 1236.